Athlete-led content with  guaranteed reach


We don’t rely on followers — we guarantee audiences and deliver 90%+ watch rates, giving brands predictable performance.

We've worked with

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The Jordan Blueprint

Forty years ago, legendary agent David Falk created the blueprint by which athletes could transform into global brands (and in some instances, icons). He is best known for his work with NBA legend Michael Jordan.


Falk's model has become the foundation for modern sports endorsements.


But while media, fans, and tech have changed, the model has not.


Enter Daina Falk, David's daughter and the founder of Hungry Inc. With deep roots in sports and media, she is modernizing the blueprint for today's digital-first world.


At Hungry Inc. we continue the legacy, but we have reinvented the game: We are a sports marketing engine built for performance.


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What We Do

1. Match

  • We secure the right athlete and manage delivery
  • Shortlist matched to budget and audience
  • Clear fees timelines and approvals
    On set or remote talent management



2. Create

  • We produce brand ready content across formats
  • Scripts shot lists and studio grade capture
  • Edits with captions and ratios for every channel
  • Brand safety checks and final exports to spec

3. Distribute

  • We guarantee impressions at a fixed CPM
  • $300m of Premium ads inventory
  • Daily pacing optimisation and frequency control
  • Post flight report with completion and partner mix




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1. Match

  • We start by capturing campaign goals and KPIs


  • Create a shortlist of athletes and a content plan based on desired budget and audience size


  • Offer clear fees timelines and approvals


  • We work directly with the talent during this process
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A black circle on a white background.

2. Create

  • We produce original, branded content for all platforms

  • We can create a variety of lengths (long-form, short-form, sizzles, teasers, stories, etc.) for every platform


  • We provide campaign content revisions and cut downs for social

  • Highly experienced production team with TV, film, digital, live, and commercial credits
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3. Distribute

  • We guarantee impressions at a fixed CPM


  • $300m of premium content/ad inventory with over 90% watch-through rate


  • Custom PMPs to reach your audience during the moments that matter


  • We provide post-campaign analytics
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Featured on

Sample Activations

Pilot.

Managed first run

$25k

Typical starting budget

  • Account lead
  • 1 athlete featured in content*
  • 3 videos plus 3 cut downs
  • 1.25M guaranteed impressions
  • Post-campaign analytics and a plan for next steps

*Athlete fee priced separately

Growth.

  • Account lead and dedicated producer
  • 1 recognizable athlete featured in content*
  • 6 videos plus 6 cut downs
  • 2M guaranteed impressions
  • Weekly pacing and optimization
  • Post- campaign analytics and scaling plan


*Athlete fee priced separately

Scale with a recognizable athlete

$50k

Typical starting budget

Hypergrowth.

  • Senior account team and creative director
  • Premium or multi-athlete content*
  • Ten+ plus content assets plus cut downs
  • 4M guaranteed impressions
  • Brand safety and third party verification
  • Custom reporting and steering cadence

*Athlete fee(s) priced separately

Premium/multi-athlete managed service

$100k

Typical starting budget

Tell us your goals and timing and we will designed a managed
campaign with guaranteed delivery.

Need a custom plan?

  • Built to your budget
  • Single or multi-athlete
  • Creative brand-driven content
  • CTV, mobile, and audio distribution
  • Brand safety and third party verification
  • Custom reporting

Contact Us

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Premium Supply Partnerships

Some of our 1000s of distribution channels

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Benchmarks

We best the majority of content and ad distribution channels

+90%

average watch-through rate on ads

30bn

guaranteed monthly impressions across audio, web, mobile, and CTV

218m

monthly unique users

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A deep purple gradient background with a thin lighter purple border.
Athlete campaigns with guaranteed delivery at a fixed CPM. We source the right talent, produce studio grade content, and drive 90+ percent completion on sub 30 second video across $300m of premium inventory

How It Works in Four Simple Steps

1

Step 1: Define Your Goals

Start by outlining your objectives, target audience, budget, and timeline. This foundational step ensures that your campaign is tailored to meet your specific needs.

2

Step 2: Source the Right Athletes

We shortlist athletes based on your budget, audience fit, and brand avatar. This ensures that your content resonates with the right fans.

3

Step 3: Create Studio-Grade Content

Our team shoots and edits high-quality video content that captures the essence of your brand and engages your audience effectively.

4

Step 4: DELIVER GUARANTEED DISTRIBUTION

We launch your campaign across premium mobile CTV and audio inventory at a fixed CPM. We manage pacing and frequency, optimize in flight, and send a clear post flight report with impressions, completion rate and partner breakdown.

How It Works


Step 1: 

Start by outlining your objectives, target audience, budget, and timeline. This foundational step ensures that your campaign is tailored to meet your specific needs.

Define Your Goals

Step 2: 

We shortlist athletes based on your budget, audience fit, and brand avatar. This ensures that your content resonates with the right fans.

Source the Right Athletes

Step 3: 

Our team will ideate a creative, brand-forward content concept and professionally shoot it, capturing the essence of your brand and engaging your audience effectively.

Create Studio-Grade Content

Step 4: 

We launch your campaign across premium mobile, CTV, and audio platforms at a fixed CPM. We manage pacing and frequency, optimizing as we go, and provide post-campaign analytics.

Deliver Guaranteed Distribution

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THE TEAM

We make magic happen every day

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John Green

CEO & Head of Product
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Melanie Portman

CFO
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Stephen Lorde

Lead Designer

Need just one piece?

Our flagship model combines Match, Create, and Distribute. Each service is also available on its own.

Athlete selection and procurement

Curated matching and campaign management


Content production

Content creation, long- or short-form edits, revisions, cut downs, and other publication-ready deliverables


Guaranteed distribution

Fixed CPM, guaranteed impressions, 90%+ completion rates on under 30-second video

“I don't know what we did before discovering Hungry Inc. Every campaign is a masterpiece!”


Ben, CEO @ Freshee

“Amazing service. Can’t wait to find out what’s next!”


James, CEO @ Media Knows

“I don't know what we did before discovering Hungry Inc. Every campaign is a masterpiece!”


Ben, CEO @ Freshee

“Amazing service. Can’t wait to find out what’s next!”


James, CEO @ Media Knows

Ready to start your next winning campaign?

Tell us a bit about your goals and we’ll show you how athlete-led content can deliver predictable performance.

Contact Us